"Sorry- but the dealer mark up includes the cost of doing business and that includes marketing."
This is where it gets sometimes gets messy.
The often beleaguered dealer can find themselves between a rock and a hard place
What to do then?
Relationship break up leading to any or all of the following?
Increasingly fancy cabling and accessories suggested?
Suggestive language and smooth persuasive sales techniques?
Prejudice and rudeness towards certain customers viewed as 'timewasters'?
In the meantime the customer might begin to see the dealer as a stuck up mercenary with both eyes on the monthly sales chart who is only out there to exploit.
I'm sorry, but have you ever said to the place where you get your paychecks, 'no boss, I don't want this $1,200. Gas for the car only cost me 20 bucks this week and I'm just happy to do the work to provide service with integrity and see to it that customers are happy. Give me $600'?
Of course he's a mercenary! Do you think he took a second mortgage out on the house and came to work in the morning to stroke you?
You bet I'm going to kick out the time wasting tire kickers. It doesn't take long to qualify a punk who ain't buying and I don't waste time and pay my bills with time wasters.
No one does. You want someone to be nice to you?
Call your grandmother.