Demos - To Charge a Fee or to Not Charge a Fee?


One common dealer complaint is that customers sometimes use them to audition equipment only to later purchase it elsewhere.

How much of that is true is not known but it must happen. Such is the nature of some folk.

Therefore, how about abandoning the time honoured practice of free demonstrations (also shared by the car industry) and start charging a fee?

Would $10 an hour be sufficient? 

Surely, even in quiet part of a quiet day it must cost the dealer considerably more than that to provide the facilities and staff to facilitate a satisfactory demonstration.

I don't know how others may feel, but I'd be more than happy to pay for the service.
cd318

Showing 2 responses by audiojan

One model could be to charge a fee but to deduct that from any purchase. At least that way, the dealer gets some business (and it becomes essentially free for the buyer as long as something is purchased...)
Maybe we should define demo... are we talking in-store or home demo? If in store, no fee, that's part of doing business. In home demo, then I think a fee is perfectly acceptable (as long as that fee is deducted from a purchase). I have a local dealer that I've been buying quite a few things from. He always lets me bring stuff home to listen to, but he also knows me well and knows that I will buy from him if it works in my system