I hate haggling myself, but I haven't run into a dealer in a while who even tried to sell at list. 10% or so seemed to be what they offered, and I didn't press them further. Floor models and close-outs are another story, of course. There 20% is to expected, and I've done better. Another factor, of course, is gender. Let's face it, when it comes to dealing with female customers, some members of the sales profession can be a little, shall we say, backward. They may be assuming you're an easy mark, in which case you're going to have to be assertive. Don't be afraid to make a low offer. They can always make a counteroffer.
