Taters, ATC is not big time into marketing. As a result of that they don't appear on stereophile, TAS, RMAF, CES and the likes. In the UK, Europe and Japan they are extremely well respected, more than Wilson Audio btw.
I would suggest instead of asking counter questions or say counter productive questions, please make an effort to audition them some day.
Well put, Pani.
ATC is a brand not catering to marketing mechanisms that would have us believe the wheel is reinvented with every new speaker iteration coming our way. Look at their 75mm "Super Dome" midrange driver introduced almost 40 years ago, by many still regarded as one of the best direct radiating mids ever made, and used/produced essentially unchanged today. In a sense ATC's sonic imprinting can be seen as a natural extension of their non-efforts into marketing: a rather authentic sound that speaks for itself and would have us discover it on those terms, vs. how marketing-driven products would often have us believe something should sound like given this or that particular (branding) trait.