Clearaudio " Innovation" - What?


Clearaudio has been around for a while and has quite a few well made models to cater for different ends of the vinyl market. I've noted their most recent models are called CA Innovation wood turntables which looks quite attractive where as I find most of their past acrylic models unappealing.

Calling their new model "Innovation" is a bit pretentious perhaps. I'm just wondering what true innovations has Clearaudio brought to the vinyl playback over the years? I'm curious to learn from those who has more knowledge on the subject.
jaspert

Showing 2 responses by sonicbeauty

The word ''Innovation'' is surely used only for marketing purposes and to generate some kind of reaction or attention. (Looks like it worked, right?) Whether there is true innovation or not is irrelevant in the marketing arena. It is the perception that counts, not the reality. Well, most of the time.
...then again, there are countless ''innovations'' that more or less contribute more to techno blaber than actual AUDIBLE results. Many of those innovations carry fancy names to describe technologies that are shared by many, but that sound unique just because it was given a unique name by a manufacturer. Manufacturers of HD televisions are well-known to having doing this a lot in recent years....as far as audio - think ''HD'' sound. Cracks me up every time !