CLASS A POWER RATINGS

In well designed SS class A power amps I was told that although power could increase to double in class AB mode from speaker demands of  8 ohms to 4 ohms, class A suffered to be cut in half.

For example a class A denominated amp rated at 50 watts class A into 8 ohms would double to 100 watts class AB  into a 4 ohm load but only have 25 watts of class A power before switching to class AB.

But I've noticed of late claims of manufacturers stating their amps double their class A power as impedance demands are halved.

So is the explanation that technology has advanced ?