The article by Blue Jean Cables, featured on Audiohilics, is a good example of persuasive marketing that serves their interests. Blue Jeans--not fancy but comfortable and affordable--as the name implies, Blue Jeans Cable appeals to the buyer who wants something that appears to be good but is not expensive. This is their target audience--the guy who wants good sound but is on a limited budget. BJC caters to this person--it's why they exist and sell what they sell. The cable is designed for the market share first, much like the ant-icable angle. They happen to not feature power cords. Ok, good---now, the best way to direct someone's spending decision is to steer them away from things they don't make. Why stress the importance of a cable they don't make? Better to influence their limited spending toward what they do make, better to marginalize the PC as an item of unimportance.
This reminds me of the guy who sells DACs to the budget-minded listener but not CD players, so he sez any player that tracks the disc will do--bits are bits--it's either right or wrong, don't worry about it. While everyone else is talking about vibration, noise, and jitter, none of these things exist in his world--because he doesn't sell that part of the system.
So here's BJC saying you are really hearing the differences in power cords you think you are hearing, but those differences don't really objectively exist--they are an artifact of your psyche, of your mood and emotions, as if to say, "How have you been feeling lately? Things ok at home? Pressure at work getting to you? Maybe see your doctor for a referral--sometimes just talking things out helps set you straight again. Yeah, there ya go."
This reminds me of the guy who sells DACs to the budget-minded listener but not CD players, so he sez any player that tracks the disc will do--bits are bits--it's either right or wrong, don't worry about it. While everyone else is talking about vibration, noise, and jitter, none of these things exist in his world--because he doesn't sell that part of the system.
So here's BJC saying you are really hearing the differences in power cords you think you are hearing, but those differences don't really objectively exist--they are an artifact of your psyche, of your mood and emotions, as if to say, "How have you been feeling lately? Things ok at home? Pressure at work getting to you? Maybe see your doctor for a referral--sometimes just talking things out helps set you straight again. Yeah, there ya go."