Cartridge Output Level Question

After reading a recent thread about the Denon DL 103 cartridge I passed along the information to a co-worker that really enjoys listening to his records.

He was interested, but had a concern that the 0.3 mV output would require him to turn the volume up on his receiver significantly compared to his current cartridge that has an output of about double the Denon DL 103.

Also, is the Denon DL 103 that is available on the Denon website the same unit as the one getting great reviews?