Can someone please explain


What you mean when you say (whether it’s a speaker or amp or preamp) it’s darker or warmer or softer or leans to the brighter side of neutral? Are you talking about how ss compares to tubes to class D? Analog to digital? How do you know what "neutral" is? How do you not know it’s actually in the recording? 
Curious minds/ears want to know.
rsf507
How do you not know it’s actually in the recording?

If everything you play has the same type of sound, you know it's not in the recording. Recordings are individual things and they will not all have the same type of sound. Some artists, producers, labels, etc., may have a house sound. However it would be statistically unlikely that every different recording you listen to has the same anomaly.

brighter = shrill sounding, no bass, weak midrange, metal dome bad tweeter. NHT with bryston for example.
warmer = relaxed treble, good midrange, clean bass
darker = mixing a warm sounding amp with a warm sounding speaker. Sonus Faber speakers with a tube or Mcintosh/Classe amp for example.
Neutral - a speaker that does pretty much everything right
Goal is to get either a warmer or neutral sounding speaker and compliment it with an appropriate front end
Compare the sound of a speaker with the sound of live music.
What are the differences?
Then all these descriptors snap into focus:
The speaker is 'brighter' than the performance.
Or 'warmer'
etc
well, ears are like mussels need to be introduced to physical activity, developed and trained:))), but some capabilities are congenital