Can I expect to pay full retail for a new system?


In six months I plan to make some major purchases of new equipment that are each in the $10k range or above. Do dealers discount this kind of stuff? I want to do my homework before I venture into a store.

Krell, Audio Research, Magepan ect., When these mfgs show a retail price of say, $10k, is that what the dealer will stick to? On a $10k listed product, is there an unwritten window of say, $1k that the dealer will reduce his price to? Do dealers generally lower their prices for a sale?

I purchased an Audio Research PH5 a year ago at full price, and at the time, it never occurred to me attempt to negotiate a lower price.

Does audio etiquette allow for initiating a discussion of a lower price with the dealer....or is this uncool.

Your comments will be appreciated...thanks.......mitch
128x128mitch4t

Showing 1 response by mfsoa

I think it's important to know where you are bargaining from. I am very close to a dealer who just had this happen:
Customer (let's just say not American, but from one of those parts of the world that does know how to bargain!)asks for dealer's best price. Well discounted price was ~$15K for multi-room + home theater etc. Now the dealer had already done a site survey and had spent many many hours w/ this fellow. Buyers stated budget was around $15K, so requested price was met with well discounted equipment after much time invested. Buyer says, OK, I'll do it - for $12K. After much wrangling dealer comes close to 12K, and buyer won't budge. Since dealer would lose money at this point for dropping his pants for this jerk, dealer lets him walk. Dealer points out that
1) If I started at $18K (still below retail)and we met at $15K, you would have been perfectly happy! and
2) Dealer did not assume beginning the negotiation that it was EXPECTED that he was SUPPOSED to try to be ripping the buyer off!

So, the moral is, if your dealer is a good guy and the stuff is already discounted a bit, be fair. But I guess if your main point is to feel like you are taking advantage of someone, an honest, hardworking B+M that truly wants to get you the best bang for your buck is not the place to shop.