Can a name make you or break you in the Audio World


I remember being at a show a couple of years ago and seeing a company named Schiit in one of the hotel rooms. I thought it was a terrible name and didn't even walk in. I know who they are now and they seem to be doing quite well even in spite of the name. I guess you can have a lousy name if you make good products at fair prices. I just always thought that first Impressions meant everything when starting a new company. I wonder If they had started with a better name would they be more successful today than they already are.

taters

Showing 1 response by lou_setriodes

I used to sell Adcom products at retail many many years ago and they always used interesting model numbers.  Ever wonder why all of their products began with GF for their amps, preamps and tuners?  It stood for Great Fu&kin, as in GFA1, GFA2, GFA545, GFA555, and GFP555, GFP565, etc for their preamps.  At least that's what the adcom rep told us.