you are comparing apples like red delicious to apples like granny smiths, haha. all of the players at the same price point as the azur like rotel, arcam, etc. will offer you similar performance at the same price point, it just depends on what taste/sound you like the most. if you like a warmer sound go with the arcam, if you like a brighter sound go with the rotel, i don't know what the azur sounds like but audio advisor offers a 30 day return policy on anything.
go listen to all of them and see which one you like the best.