I would go w/a 12ga generic cable for long runs -- no need to pay for Kimber/Canare etc. in an application like this.
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I'm a big fan of the Canare 4s11 and 4s8, especially for long runs where the StarQuad geometry has some at least theoretical advantages but I'm not sure how much difference you'd be able to hear on rear surrounds, or if it matters enough to spend the money on that rather than on more music or movies. It's visually unobtrusive, though, very flexible and available in either gray or black.
Thank you for all of your suggestions. I ended up going to Blue Jeans Cable and getting a couple of 45 ft. terminated cables. Cheap enough (though the Canare Star Quad would have been cheaper.) I'm not expecting to have much of a sonic improvement - some folks would say lamp cord does just as well as exotic audio wires - but just wanted to have something decent. Besides, I've bought into the hype that Monster cables are all poor quality snake oil. :-)