Brand Synergy


What’s your thoughts on brand synergy?
20-30 years ago when I tried to persuade brand synergy I thought it very important but not anymore. Now my approach is more customised and brand synergy not important at all for me. Is brand synergy something more than just tech specs matching for you?
surfmuz

Showing 2 responses by rixthetrick

@surfmuz - My CXUHD 4K Blu-ray player has a “Great British Sound” sticker that I didn't bother removing, however it generates a great picture :-)

What is this synergy of which you speak?
For example the PS Audio BHK 250 power amp sounds good using a Direct Stream DAC. However it is significantly better with the BHK Signature Pre.
After that was discovered, further testing with three other DACs (one was the Denafrips Terminator DAC, the others not sold in USA) confirmed that the PS Audio BHK 250 was markedly better sounding to all of us at the meeting with the BHK Pre in the system.
Incidentally the Terminator was the best sounding, beating the Gieseler by a small margin and then by a larger margin the PS Audio DirectStream and another (I can’t recall the name) DAC was last.

The System was powered through a PS Audio PerfectWave PowerPlant 5.
The PowerPlant 5 was not removed from the system during testing.

We were confused, as the DACs used all have volume attenuaters built in, the idea of removing the pre amp made sense, in that by removing both an IC between components and simplifying the system it aught to remove noise.

We were not just a little surprised to discover the dependency of the BHK250 for superior sound reproduction, requiring the Signature Preamplifier. Simplification of a system, using highly resolving technologies, usually resulted in positive bump, and more often than not, more engaging sound qualities.

That Pre really made a significant difference, to the point that I wouldn’t invest in the BHK250 without it. I did purchase something else because I couldn’t afford both at the time of my amplifier upgrade.