Check out Smooth Ambler out of West Virginia they make a 7 and a 10 year that are both pretty reasonable by boutique standards. About $40 for the 7 year and about $55 for the 10 year. Cheers.
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I am relatively new to bourbon but here are some options for you to try that I have really liked. Amazing to see the difference that a couple of years makes in the prices and availability of both bourbon and scotch. I hope we have at least leveled off for a while. Here is my list in order of my preferences
Blanton's - best for $$ IMO
Pappy Van Winkle (unobtanium)
Redbreast 12 (Irish pot still, GREAT)
Michter's 10 (hard to find, i have an unopened 20 hiding in closet)
Black Maple Hill
Willet (very good value)
Smooth Ambler 7 (haven't tried 10)
If you want a range, you will want to check out different spots on the wheat-rye continuum. Wheated bourbons are generally sweeter (think Maker's Mark) and actual ryes (rye content over 50% of grain total in a bourbon) or bourbons with higher rye content (tho less than 50%) will be less sweet, and a bit spicier.
I am a big fan of the Buffalo Trace Company, which owns many different labels of whiskey in addition to their excellent Buffalo Trace labelled bourbon. Their Sazarac Rye is excellent though increasingly hard to find. I also quite like their Elmer T. Lee and Eagle Rare bourbons.
For cocktails, I tend to prefer a bit stronger proofs. Rittenhouse 100 Rye, and Heaven Hill Bonded, both at 100 proof seem to work better in cocktails in my experience. The Heaven Hill Bonded in particular is a stone cold bargain. Old Overholt rye is the reigning bargain rye for me. Though I use both for mixing rather than sipping generally. Maybe sipping on the rocks if you want to sip them straight.
Since this thread was revived by the OP thought I would jump on and rescind my rec of Smooth Ambler from 6 years ago. They were bought by Pernot-Ricard a few years back and no idea what they are like these days. I would recommend Wathens if you can find it, a cask strength KY bourbon retail should be around $45-50.