As a professional marketer, I would bet that there is a high correlation between folks who buy high end cars and high end audio. They may merely be rich or just like fine things as opposed to being audiophiles but their money is still good. One of my old bosses was a multi millionaire who had a rule to 'buy the best'...because he could. He had a McIntosh system in his office. It was never on in the 5 years I worked there. I checked once and it was not even plugged in! He had an even better one at home which he used to listen to the radio.he also had about 10 lux cars,multiple houses,a cigarette boat that never moved from the parking lot,etc. If Boulder can sell to a few of the folks the ad is more than covered.
Boulder has full page ad in Du-pont registry
They have an ad in the current Du-pont registry. It's on page 3 and there is a Lamborghini on the front cover of the magazine. It's strange to me that they would advertise in Du-pont registry. Outside of the high-end world I don't believe anyone knows who they are. I can see if Mc Intosh advertises in there. They are a household name like Cadillac or Harley Davidson.
I guess business is slow an they are on a fishing expedition. I guess they figure they might catch a few whales. I personally think if they want to gamble they should go to Las Vegas.
Most car guys could care less about high-end audio. (Sure there are a few that are into it but not many) The music car guys love is what comes out of their exhaust. I know 2 guys that own Ferrari's and they never put the stereo on in their car. They love the symphony of the Ferrari motor. To them that is music.
I wish Boulder good luck with their ad but I don't think that is the place for them to advertise.
I guess business is slow an they are on a fishing expedition. I guess they figure they might catch a few whales. I personally think if they want to gamble they should go to Las Vegas.
Most car guys could care less about high-end audio. (Sure there are a few that are into it but not many) The music car guys love is what comes out of their exhaust. I know 2 guys that own Ferrari's and they never put the stereo on in their car. They love the symphony of the Ferrari motor. To them that is music.
I wish Boulder good luck with their ad but I don't think that is the place for them to advertise.
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It is about the Luxury market, not the audio market, and their motivation is unlike the high-end market. Ironically, it may also work with the ''Stereophile'' market, meaning not the Luxury buyer but the audiophile with means. Honda entered the F1 years ago to reach the common Accord-buying consumer, not to sell F1's... Again - what is the Luxury market? Do you really think people spend $ 10,000 on a Rolex just to know the time, or because it is a precise instrument? A $ 100 quartz Timex is actually a lot more precise, but minus the prestige of course. The Luxury market is all about exclusivity, limited-editions, and high price tags. |
"Outside of the high-end world I don't believe anyone knows who they are That sounds more like a reason to place the ad, rather than not. "Most car guys could care less about high-end audio. I dont understand why there would be more indifference among car guys than any other guys. "I know 2 guys that own Ferrari's and they never put the stereo on in their car. Do they drive their Ferraris into their living rooms and listen to them at home? http://www.gtspirit.com/2013/05/16/video-pagani-showcases-new-huayra-sonus-faber-sound-system/ Taters - cant you just be happy that theyre not advertising bacon? |
Onhwy61, I just look at Audio Kharma for entertainment purposes. The same way people watch Jerry Springer. I'm actually pretty much on top of the luxury market. I have a monthly subscription to Du pont registry and the Robb report. I follow the classic car auctions and well as the rare coin auctions. I don't know as much about the watch market but I'm learning a little bit at a time. And of course I follow the high end audio market with sites like these and the usual publications. I also try to go to one major show a year. |
If kids will spend $500 for a pair of half-assed Beats headphones, it shows that people will spend the money on what they think is cool. If they saw Puffy come home and put on a record on his Wilson/Boulder system, they would aspire to have the same thing. But getting icons like that costs millions and the high-end companies ain't got that kind of jack for endorsements. I guess Jason Statham playing a record on his Jolida/Pro-ject system before doing a hit wasn't cool enough. |