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Boulder has full page ad in Du-pont registry

They have an ad in the current Du-pont registry. It's on page 3 and there is a Lamborghini on the front cover of the magazine. It's strange to me that they would advertise in Du-pont registry. Outside of the high-end world I don't believe anyone knows who they are. I can see if Mc Intosh advertises in there. They are a household name like Cadillac or Harley Davidson.

I guess business is slow an they are on a fishing expedition. I guess they figure they might catch a few whales. I personally think if they want to gamble they should go to Las Vegas.

Most car guys could care less about high-end audio. (Sure there are a few that are into it but not many) The music car guys love is what comes out of their exhaust. I know 2 guys that own Ferrari's and they never put the stereo on in their car. They love the symphony of the Ferrari motor. To them that is music.

I wish Boulder good luck with their ad but I don't think that is the place for them to advertise.
taters

Showing 2 responses by mitch4t

mitch4t's avatar
mitch4t
1,602 posts
 
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At $180k per pair for their flagship amps, The DuPont Registry is the perfect place to advertise. If they sell one pair as a result of the ad, they've hit a home run.
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mitch4t's avatar
mitch4t
1,602 posts
 
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If I could afford a Ferrari, I'd sure as heck want a killer sound system in it. Yeah, yeah, the sound of the engine is cool and all of that...but there'd come a time that I'd want to hear some music.
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