I purchased S-video and composite video cables from them. They're well made, but I haven't spent any time comparing their picture quality to other brands (my TV isn't really good enough to compare fine details).
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I have replaced all of my cables with Bettercables. I have seven balanced cables that range from 7 to 10 meters. Bettercables was the only affordable high quality option I could afford. I compared the to Pransparent cables that listed for $2,000. I couldn't determine a noticable difference in sound but did notice a huge difference in cast!
The premium digital cables and their S-Video are excellent as well.