Its done all the time provided you know what you want and whats available that can give it to you. There are a lot of "sleepers" out there. For example, right now in the for sale ads there is a pair of amps and a pair of speakers (two seperate ad's) which for a total of 4500 would give hugh value to someone, but since they are not well known to the average user the seller will have a hard time moving them and the average buyer will pay 2 to 3x and not improve on quality or sound (different, perhaps). Thats why researching the internet in general is of such great value. You can get some great leads from end users about what works and how things may really sound.
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