Best and Worst names in Audio

What do you think are the best and worst names that audio manufactures come up with for their company or for certain products?

I'll start.

Best: 1. Ayre Acoustics 2. Aerial Acoustics 3. Audio Note 4. Esoteric 5. Kondo

Worst: 1. Bada Purer 2. Technical Brain 3. Reference 3A 4. Spica 5. 47 Laboratory