My dealer sells both BAT and Rogue and he has always made comments that have pushed me towards Rogue.Mark O.has a well designed business plan to offer hi-end performance audio gear that delivers true competition to the more expensive stuff.His advertising is is mostly word of mouth but he does have some ads in mags.that are obviously "budget" The cosmetics IMO are very nice but not fancy.When you buy a Rogue you buy the PERFORMANCE of some of the best audio hardware made.If some want to pay twice what Mark charges for similar performance,to each their own.Listener mag.recently reviewed the Rogue Tempest integrated and wrote a very brief "bio" of Mark.This guy has some mighty impressive back ground and education.I never knew before how qualified Mark really is.Before I bought my 99 I talked to many dealers.Some didnt even sell Rogue but I asked what they knew of Rogue anyway.The ones that did sell Rogue recommended Rogue over their "$better$" stuff.The ones that didnt sell Rogue commented (approx.50%) that if they carried Rogue it would hurt the sales of their higher priced stuff.The name of the game is money in their eyes.I'm glad my dealer was out to sell me the best he had without the need to make more from me by leading me towards the big buck stuff.