Actually, if you choose right, the lesser wine can taste better than the high priced juice.
Bad news for audiophiles?
In new study a bottle of wine priced at $90 tastes better than a bottle of the same wine with price tag of $10.
http://www.cnet.com/news/study-90-wine-tastes-better-than-the-same-wine-at-10/
http://www.cnet.com/news/study-90-wine-tastes-better-than-the-same-wine-at-10/