Avalon Pricing Policy?


Recently auditioned some new Avalon Ascendants and Indras and was impressed enough to consider seriously consider purchasing. However, the authorized dealer told me that it was Avalon pricing policy to only sell at MSRP. Is this the experience of others? Having previously worked in high end retail I am not one to pay MSRP so I walked. Too bad. The dealer missed a cash sale and I am still without speakers.
e30m3

Showing 2 responses by sidssp

Just be patient and you might be able to find a slightly used pair here at a deep discount.
Art, your high moral standard is surely admirable. But we are talking about a business transaction here. Business transaction is all about negotiation, particularly when high-priced goods is involved. To me, unless I am buying rarity, a seller who refuses to negotiate is sending me a signal that he doesn't want my business. In this case, there is nothing wrong buying from web. The situation is created by the dealer, not by the customer. No one is using the dealer here.

I have bought many equipment new from local dealers and I have yet run into one who won't give any discount. I am not talking about deep discount here but a dealer should have no problem giving 5 -10% off list price to make a sale.

I don't know what Avalon's policy is. If they indeed revokes dealership because someone gives a 5 -10% discount, I don't think they will have too many dealers selling their products.