Audioquest Firebird Zero

I've tried several speaker cables over the past year; Shunyata Alpha and Sigma, Wireworld Silver Eclipse series 7, Audioquest Oak and Redwood, Audience Au24 SX, and I own Clarus Crimson speaker cables. I prefer the Clarus over all of the aforementioned speaker cables. I've had the Audioquest Firebird Zero speaker cables on loan for three days. My initial thoughts were everything is a little clearer through them compared to my Clarus Crimson. Not a night and day difference, but definitely clearer. The Clarus are slightly more 3-dimensional to my ears. My wife on the other hand just keeps saying the AQ sounds sharper, clearer, there are less impurities in the music. I'm not sure what she means by impurities, but she keeps repeating it. Maybe she means a darker background? My plan was to have a home audition of the Thunderbird Zero speaker cables, but they had banana plugs on the amplifier end and I can't use them. I took the Firebirds with the logic that if I can't hear a difference between them and my current cables I didn't need to have a home audition of the Thunderbirds. $14K for an eight foot pair of speaker cables is freaking crazy and sad! It would be easy for me to dismiss it  because there isn't a night and day difference, but once you hear the difference it's very hard to ignore. Financially I just can't justify spending $14K on speaker cables and hope to hear the AQ Thunderbirds sometime next week. Once again I'm reminded that absolutely everything makes a difference. For those that can easily afford $14K, $20K or more speaker cables I understand, because cables can be equivalent to a component change. Does it ever end?
For those who know audio and build their systems properly, they need to realize that this Tru-Fi stuff is 100% marketing.  Nearly every dealer I know will listen to tons of gear on a consistent basis to make sure they know what sounds best as a system.  

As these threads aren't trying to be commercials, all I need to say is that my WT's are so new that they aren't even close to being burned in.  I'm in amazement as I listen to them.  I've had so many top cables as I've stated and nothing is even close.  Even my wife commented this morning on how amazing these are.  I didn't tell her I installed new cables yesterday, but she noticed right away.  She started using terms like better definition, bass=deeper with more snap.  She just sat and listened with me for a spell.  I then told her what the difference was and she was amazed.  I hide all my cables with silk plants etc.., so there was no way she noticed the new ones.  

I've spoken to Garth at length about his measurements etc.., but we still need to listen to see what sounds best to us as we all hear differently.  
Since when does trial&error have a real foundation?

Tell us ctsooner what your foundation is in your choices? And how you make your decisions regarding audio

Voices and instruments sound as they sound in reality. They even have a shape and a proportion. So the perfect system would be that system that is able to reproduce how it sounded when it was recorded.

So this has nothing to do with any kind of personal nonsense. The emotion only can be found in the music. No component can create more or even extra emotion to the music.

There are only a few loudspeakers, components and even cables that can reveal all aspects of sound. But........most are not able to reveal all those different aspects of sound. This has 100% nothing to do with personal taste. No human being will prefer and choose a system that is incomplete compared to any system that is able to reveal all the aspects of sound. Your emotion will always overrule any incomplete audio system compared to the one that can let you perceive all the different aspects of sound.

Tru-Fi means True Fidelity. And has no commercial purpose or meaning. It stands for all the different aspects/properties sound owns. This has nothing to do with any kind of personal taste. We are just simply talking about facts. Sound and stage can show us all the different aspects the music possesses.

This is why we invite Audioquest. To show and proof that the way they make decisions for their demo systems is incomplete regarding the aspects of sound. We can easily proof by sound and stage which ones are missing.

Tru-Fi systems are so much more accurate, that it even becomes easy for all people to hear and perceive what those different aspects are of music and sound.

When you add those aspects of sound which are missing to an audio system, we can even show that all Audioquest cables become a lot more effective. This is why all Tru-Fi owners think a lot different about Audioquest cables. So we will let them speak what those differences are......

Talking about facts. Women have a better-developed hearing compared to men. have a lot more interest in audio equipment. In all those years I was often amazed at how good some women could hear and name all the differences of sound during a shootout.

I have my Sopra 2's hooked up with William Tell Zero cables. I am very happy with the combination. I'm sure that my McIntosh C47 preamp and MC462 amp have something to do with the sound quality as well. 
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