ASR is terrible. I liked it when ASR tried to get back at Danny from GR Research, totally fubar’d that. That’s how bad asr is. ASR has tried to bad mouth other brands that I personally like/own that are highly rated from other reviewers.
As for not hearing a difference in cables, you either don’t have a revealing system or you just can’t hear this kind of differences. I’ll bet I have heard a difference in almost 99% of the time that I have done cable shoot outs/Evals at home. I have even heard differences at ces/rmaf shows and at dealers. I’m also not saying that the difference you hear is better or worse. For example, I prefer the cables I use over Nordost Valhalla and they are 1/2 the price, but I do hear a difference.