Atohm ZEF speaker cable from France

Is anyone familiar with this speaker cable brand?? Sam Tellig of Stereophile mentioned it once or twice, and recently claimed it was "astonishing" An 8ft pair sells for approx. $250 without connectors. Seems like a bargain, but is it any good, and how does it compare to much costier speaker cable?? Thanks

Atohm are great value for money. Mostly known for their speakers and inhouse drivers.
But at $250 per pair you can't go wrong! They are similar to Audioquest at double the price. They sound quite musical and a bit on warm side.