are we are own worst enemies?


Why do audiophiles sell their used equipment for 50% or more, off of the retail price. I feel that if a piece of used equipment is in mint condition, 65% of retail would be a fair asking price. Since most of the sellers on audiogon sell their equipment for 50% of retail, I am forced to do the same, if I want to make a sale. I find this practice strange, especially when dealers will only discount 10% of retail on new equipment. Anyone care to comment?
jazz_nut

Showing 2 responses by wenterprisesnw

As has been mentioned before, it's a matter of how desperate you are to sell an item balanced by how much a potential buyer wants buy what you have to sell.

You do have at least some control over how much an item will sell for. How? Well, by how well the item up for sale or auction is advertised. As an example, if you see a commercial on TV that is wanting you to buy their fast food (i.e. Mc Donald's, BK, Wendy's, Subway, etc.), usually, the commercial that does the best job advertising (i.e. packaging) their product will get the most interest, which in turn generates the most sales.

Another way to look at it would be to take two items that are exactly the same. The only difference between the two items are how they are packaged/presented. Item one is being advertised without any pictures, or maybe one poorly shot photo, not much info on it besides the model name and what it is. Item two has a well laid out page, high quality pictureS, and complete information, with condition, shipping estimates, availability, payment types accepted, etc., etc. It's virtually guaranteed that given the same place and time both ads are listed, item two will get more for their item than item one will.

From our experience, here are some ways to get more for your gear...

• Provide at least one good high quality photo
• Brand and model number
• The quantity (i.e. pair, one, etc.)
• The more info that you can include, the better
• Any accolades from private and professional sources
• Any feedback from others about you as the seller
• Condition and age of the item for sale
• Timing (in auctions) and placement of advertisement
• Comparisons to other items of the same type
• When you can ship, how fast, and with estimated prices
• Types of payments you accept
• Have patience -don't sell unless you get a fair price

• On auctions, $1 w/your reserve set @ your lowest selling price is a good way to sell, although you may have to reslist once or twice before you get a sale. | One dollar, no reserve auctions are the most popular, and you are 99.9% guaranteed to get a sale the first time. However, it is risky, so an auction of this sort should be given 1-2 weeks to run -the longer you can run this type of auction, the more you will get for it.

Bottom line, the more information and patience that you can give to your ad, the more ($) you will be rewarded for your item.

Sincerely,

W ENTERPRISES NORTHWEST -Portland, OR USA
http://www.wenterprisesnw.com | [email protected]
If you are buying audio gear to resell in a few months or so, then buy well-known, well-reviewed gear (i.e. Krell, Mark Levinson, Wilson Audio, etc.) -or a hot ticket or hard to get items (i.e. latest technology, raved by reviewers, etc.). In this case, it doesn't have to sound the best, it just has to be in demand.

On the other hand, if you are buying audio gear to put together a system that you plan to keep for a number of years, then you will get your money's worth out of it from extensive use, and you will wait (and perhaps even turn down a few reasonable offers) until someone wants to buy it from you for a price that you are willing to sell it for -because you had just as soon keep your system because it gives you a satisfying musical experience. In this case it doesn't have to be the most popular (due to minimal advertising campaigns), it just sounds good to you.