arcam avr 400 hard reset


attempted a reset of my arcam... did not work. i have read where it says to press and hold the menu button... tried that... did not work. pressed and held the button for ten seconds... nothing. any thoughts.?

ARCAM AVR 400
ARCAM BDP 100
VIENNA ACOUSTICS MOZART
ACURUS A250
OPTOMA HD72
wgregg18