I think blinded listening removes a great deal of bias. And I agree with everyone, bias is bidirectional, for liking or disliking sound. The money back guarantee (it was my friends purchase of the PHT) helps removing bias as there is nothing to lose but the hassle of returning a product and requesting money back.
Just to give another example: I went to audition a pair of loudspeakers 300 mi away. I really wanted to like them before driving and listening and was prepared to purchase. After auditioning, I was less than blown away and drove home empty handed. I wanted and was ready for a purchase that day. I had a preconceived bias from reading the reviews and internet that I would love these speakers. Despite that bias, I didn't.
By the way Lewm, the PHT does appear to have some magnetic properties. When resting it on my digital tracking force gauge, it made the baseline fluctuate before ever touching the weighing platform. It also has some weak magnetic attraction to another magnet. The perceivable change in sound some may hear are if ones cantilever isn't precisely in the plane of the carts internal magnetic field. This PHT would have an effect on the carts magnets, maybe aligning things better. This may explain the lack of effect on both my friends and my cart - both are new with < 200 hours on them. I imagine that the PHT may have more effect on well-loved carts with several hundred hours on them. Just a guess though.....