Binary usually means on or off(1 or 0) and that's how I feel.
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Binary brand cables are the "house" brand of cables offered by A/V supplier SnapAV, who sells to custom installers and dealers. They are good quality cables that are sold with a 60 day money back guarantee. They are aimed at being a high value line with better than average quality, but not really an 'audiophile grade' product nor is it targeted as such. They are comparable to other pro-grade cables like Belden, Mogami, etc. Hope this helps!