Anybody heard of 'hypersound'??

claims some sort of directional sound breakthrough. I have a friend who says he's heard them and was blown away. this guy is generally reliable but i'm highly skeptical. can anyone chime in on this?
Sounds legit. I think I have heard of this type of approach before for certain privacy type applications, but not high end audio. Would love to hear it. Definitely something different! Maybe the ultimate tweak to eliminate room acoustics? Just not sure if that is necessarily a good thing or not for general hifi use. Would have to audition.
I guess this is the ultimate soundstaging technology. We don't need tubes yet again. It does appear as though the target consumer market is a form of the home theater surround sound. I don't know if general music will sound "right" with this pin point spacial sonic targetting.