Any thoughts on Hitatchi 55" Plasma?

For the price and picture it seems hard to beat. Any thoughts?
When I looked (about 6 months ago) it was the Panasonic Viera line that impressed me the most.
Panasonic is generally chaper than Hitachi. They are both excellent and you can't go wrong.
I just bought the 55" Hitachi plasma. I saw it side-by-side with 50" Samsung, LG, Phillips and Panasonic. I was very impressed with the picture quality of the Hitachi and with the 20% extra viewing for under $5K, it was a no brainer decision. Hitachi rocks!
Its an excellent display. A 58 inch Panasonic display is in the works for a 20007 consumer release date in the US for about the same price though.