Another audio dealer closes his shop


After being in business for 35 years audio and video dealer GNP of Pasadena, California closes it's doors. The owner told me he has to sell 30k a month in goods just to break even. He says it's not worth being in business just to break even.
taters

Showing 1 response by ghasley

Unfortunately the bricks and mortar guys really have to differentiate themselves to survive. Back in the day, you got a location, got some inventory, hung a sign, went to a chamber of commerce meeting, sponsored a little league team, became a part of the community and people would shop with you as long as the cost of doing so was not way out of line. The idea of a major purchase made outside of your area was really out of the question for service and peace of mind reasons.

Today, product reliability is far superior and transportation costs are much lower to ship. etc. and availability of virtually everything is amazing. As far as this particular dealer, I don't know anything about them. BUT, if a dealer simply unlocks the door and expects a sufficient level of business to survive is naive at best and arrogant at worst. If you are located in the LA area, which Pasadena certainly is, and you aren't cultivating a good and sustainable customer base with a lineup of brands that people want to buy, you aren't trying very hard.