I talked with Wendell a few months ago at the 30.7 demo at a local dealer. The whole idea behind the tour was confusing to me. It was more about the concept of the speakers than promoting the speakers themselves. I really liked them but they really need the right room to be their best which is obvious with this brand. And I did remark online. If he expects the demo to spark the online discussion he desires, I think he’s fooling himself. Not all audiophiles are comfortable in online forums or on social media.
A note from Magnepan about the "30.7 for Condos" tour
Wendell Diller of Magnepan asked me to pass this on:
No, Magnepan's tour is not scientific market research
Dear Press and Future Attendee,
Last night, I had the privilege to talk to Robert Deutsch of Stereophile at the "30.7 for Condos" event at Audio Excellence in Toronto. Robert was there to report on the concept of a public focus group (not on the speaker we were showing). As Robert noted, there has been a lot of research on the value of focus groups. Is a public focus group more effective? (good question)
Toronto was only the second stop on this tour, but it already has the same shortcoming as the 30.7 tour in terms of reliable feedback for Magnepan--- low participation. Attendees on all the 30.7 tours were very vocal about their opinions of the 30.7, but when it came to making their opinion public, approximately 1 out of 20 attendees (or less) went online to give Magnepan feedback. This tour is much the same.
There is one obvious question on the minds of attendees--- "Has Magnepan 'sold out"? They were too polite to say it in such stark terms. Most attendees are familiar with Maggies and the problem of integrating a dynamic woofer with a panel speaker. This issue is the focal point of these tours and there was much discussion.
If you are able to attend one of the upcoming events, you can see the response of the group for yourself. But, in terms of an online consensus, the sampling rate will rate will probably be too small for a reliable indicator.
https://www.youtube.com/watch?v=qQ-R8MERlHQ&feature=youtu.be
https://www.canuckaudiomart.com/forum/viewtopic.php?t=55342
- Wendell Diller, Magnepan
No, Magnepan's tour is not scientific market research
Dear Press and Future Attendee,
Last night, I had the privilege to talk to Robert Deutsch of Stereophile at the "30.7 for Condos" event at Audio Excellence in Toronto. Robert was there to report on the concept of a public focus group (not on the speaker we were showing). As Robert noted, there has been a lot of research on the value of focus groups. Is a public focus group more effective? (good question)
Toronto was only the second stop on this tour, but it already has the same shortcoming as the 30.7 tour in terms of reliable feedback for Magnepan--- low participation. Attendees on all the 30.7 tours were very vocal about their opinions of the 30.7, but when it came to making their opinion public, approximately 1 out of 20 attendees (or less) went online to give Magnepan feedback. This tour is much the same.
There is one obvious question on the minds of attendees--- "Has Magnepan 'sold out"? They were too polite to say it in such stark terms. Most attendees are familiar with Maggies and the problem of integrating a dynamic woofer with a panel speaker. This issue is the focal point of these tours and there was much discussion.
If you are able to attend one of the upcoming events, you can see the response of the group for yourself. But, in terms of an online consensus, the sampling rate will rate will probably be too small for a reliable indicator.
https://www.youtube.com/watch?v=qQ-R8MERlHQ&feature=youtu.be
https://www.canuckaudiomart.com/forum/viewtopic.php?t=55342
- Wendell Diller, Magnepan