The world has less that 3,000 billionaires-- no, these products are made for high net-worth professionals and of course, the venerable trust-fund-babies. Pity the fools that actually believe they have improved their system by dropping $10k on one set of cables. I've said it before; once you hit a certain threshold of material and build quality (unless you're buying pure silver, platinum, or gold), there are no more improvements-- just differences. As in fine wine. You want to believe that your $10k cables bought you "better" sound? Of course you do! One other thing-- a lot of the "buzz" some folks get from buying crazy expensive stuff comes from the warm and fuzzy feelings they get believing they've bought something that's out of "your" reach. Setting them (and their toys), in their minds, apart and above "you". Whoop-te-do! Oh, and if it's not clear enough already, I am not saying cables don't make a difference or that a cheap Radio Shack cable is as good as an Audioquest model etc., just saying with cables, quality plateaus in the hundreds, not thousands of dollars. Many cable-makers are absolutely chumping their customers with outrageous claims and laughing their asses off all the way to the bank.