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  Why Don't More People Love Audio?
Can anyone explain why high end audio seems to be forever stuck as a cottage industry? Why do my rich friends who absolutely have to have the BEST of everything and wouldn't be caught dead without expensive clothes, watch, car, home, furniture etc. settle for cheap mass produced components stuck away in a closet somewhere? I can hardly afford to go out to dinner, but I wouldn't dream of spending any less on audio or music.
Tucker.morley@yahoo.com  

01-02-01
  Responses (51-100 of 386)
Click title to read one, or click date to read all below it.

03-20-01   Wow and for the same price as a gnu beemer ? where do you sh ...   Detlof

03-20-01   I shop at autogon, where else? ;~) the buell is my one con ...   Sedond

03-21-01   Thanks doug, you make me feel all nostalgic. the last time i ...   Detlof

03-23-01   The question should be why do we love audio? it's clear tha ...   Limabean683

04-05-01   We share the "perfectionist" mindset and aren't ev ...   Wehamilton

04-05-01   A splendid analysis, wehamilton. how come you know me so wel ...   Detlof

04-05-01   Limabean, my hat's off to you and your shipmates. installin ...   Wehamilton

04-06-01   Wehamilton, i was (self)diagnosed, but that did not help eit ...   Detlof

04-07-01   Wehamilton, thanks for the miles davis dedication. his &quo ...   Limabean683

04-11-01   For @ least the following reasons: 1. very few people know h ...   Tciborow

04-16-01   Much of the above thread emphasizes a people are lazy-stupid ...   Docwarnock

04-17-01   Although basically i would agree with you, that since the be ...   Detlof

04-17-01   I don't think the emphasis is so much on people being lazy o ...   Kthomas

04-17-01   Kthomas, following on yr thread, audio is not (yet) a lifest ...   Gregm

04-18-01   Home theatre better matches the "zeitgeist" of the ...   Wehamilton

04-18-01   Wow wehamilton, excellent! i wished, i would have been able ...   Detlof

04-18-01   Wehamilton, your reference to people not wanting reality and ...   Gregm

04-18-01   Wehamilton, interesting post and your analysis of our popula ...   Docwarnock

04-18-01   I suspect that there is more innovation in a/v gear because ...   Tubegroover

04-18-01   Isn't the basic question how the hi-end defines itself, at l ...   Kthomas

04-18-01   There's no question the electronics industry is always looki ...   Wehamilton

04-18-01   Uh-oh, i see a chicken versus the egg argument starting. no ...   Docwarnock

04-18-01   There's no question the electronics industry is always looki ...   Wehamilton

04-19-01   Docwarnock, i agree - ht as a phenomena exists because of th ...   Kthomas

04-19-01   Those of us interested in high-end do say "whoa!!!! coo ...   Metaphysics

04-19-01   I was going to say 1 in a 1000 but thought it might sound ov ...   Kthomas

04-19-01   I have to disagree on your last statement. almost nobody th ...   Metaphysics

04-19-01   Kthomas sez: "ht as a phenomena exists because of the ...   Sedond

04-19-01   Meta, the reason that people don't ask where they can get on ...   Docwarnock

04-19-01: Wehamilton
People used to being hyper-stimulated don't like to sit in front of a stereo and just listen to music. I've had the same experience others have described- friends come over and listen to two songs on my system and say "Wow, I've never heard music like that" as they get up and walk away! I've never had anybody pulled into the experience and want to play more music.

Sedond is right, people "want to watch" because it (HT) adds another sense (to be stimulated) to the mix. This is what I meant further up the board when I said in today's social environment, listening to music (and nothing else) seems almost quaint. We've seen it even in pro sports. The drama of the competition alone isn't enough anymore, look at the Olympic coverage. Baseball and even football has to be boosted with all sorts of other bells and whistles- fireworks, Diamond Vision, cheerleaders/dancers, prizes/contests. And while the XFL may not make it, I can assure you the "model" will be copied and perfected. The execution was the problem, not the premise.

Frankly, in this environment, I'm surprised high end has as many product choices available as it does. But the original question was why is HE relegated to cottage industry status? My answer would be that it is dominated by individuals that are passionate about their business. This small group of talented people are the antithesis of the large corporation. They are making decisions because it's the right thing to do, or to pursue a personal objective etc., cost be damned.

These companies go out of business frequently as a result too. But if they are successful, inevitably the passion of the founder can never be matched or shared as a company grows. So if it prospers, it will eventually get to the size where the inevitable buisness trade-offs start shaping the decions ("Wouldn't we make more profit if we came out with a mid-fi line and doubled our sales potential?" or "Shoudln't we aim closer to the middle of the segment?". I've personally sat in hundreds of these meetings. The bigger the company, the more generic the products become because you can't be a big niche company. The product development costs are prohibitive. So big companies must always aim for a broad market segment. Smart ones still find a way to differentiate their products, but they will never be thrive living off just HE profits.

So high end will always remain a cottage industry and banruptcy and mergers will be common; not only because of the small market, but because of the nature of the people and the type of company required to create it.


Wehamilton  (Threads | Answers | This Thread)


04-20-01   There is one notable exception to the rule that audio gear i ...   Neubilder

04-20-01   I agree that most music out there is pure pap with no worthw ...   Neubilder

04-22-01   I think that most people are not experienced listeners.whate ...   Johnny7

04-23-01   I feel that there are a lot of people who can afford excelle ...   Audio_unlimited

04-23-01   Hi audio-unlimited. ah, if only what ewe are saying were tr ...   Sedond

07-05-01   Because too many audiophiles listen to their equipment not t ...   Nrchy

07-07-01   They do; they just can't afford it.   Mdorsam

07-23-01   There is the category of a rich guys that come to audio deal ...   Marakanetz

07-23-01   Clearly there must be many in this category - during a recen ...   Kthomas

07-31-01   I think the ultra high end does market itself pretty well an ...   Don_t

09-02-01   Because they just don't realize just how good it is!!! lack ...   Zane

09-05-01   Because you don't need anything better than a ghetto blaster ...   tidemah@

09-15-01   I'm a recent convert to the high end. i think my conversion ...   Ponzio

09-18-01   We're guilty of projection. most of us are into gear as a m ...   Whknopp0713

10-03-01   Because most people don't have the time to listen. from tho ...   Pbb

01-23-02   I have a couple of friends who make absolute nuisances of th ...   Bishopwill

01-23-02   My personal feeling is.....there are not to many people love ...   Twinaudiovideo

01-24-02   Because the more revealing the hardware the less enjoyable t ...   Joekras

01-24-02   Joekras, got to love'ya. short, to the point. the undoing ...   Pbb

01-24-02   Will, you hit the nail on the head. audiophiles should do l ...   Lngbruno


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