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  Is Selling Direct Viable for Manufacturers?
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Can companies like Krell, Pass Labs and Audio Research make a go of it without dealers? How important is the showroom for hi-fi sales? How many showrooms have you been in that are reasonably laid out like your listening room? How necessary are brick and mortar stores for hi-fi sales?
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Mitch4t  (System | Reviews | Threads | Answers | This Thread)

03-13-09
  Responses (1-7 of 7)
Click title to read one, or click date to read all below it.

03-13-09   Some items, particularly lower priced ones can survive with ...   Buff

03-13-09   Either the manufacturer must go entirely direct, or not. th ...   Buconero117

03-13-09   if i have the choice, of auditioning an item directly from ...   Restock

03-13-09: Taters
I think most of the well known companies could sell direct if they would offer the consumer the 40% discount they give to dealers. If they were trying to sell the product at full retail it would be hard. Like it or not price in a lot of cases dictates what people will buy. I own all ARC gear but if VTL, VAC or Hovland offered me 40% off I would be Inclined to buy it over ARC. I think eventually the big manufacters will sell direct. It's just a matter of time.
Taters  (Threads | Answers | This Thread)


03-13-09   I agree with restock, plenty of small manufacturers will se ...   David12

03-13-09   No, their business models wouldn't support it. to set-up thi ...   Nick778

03-13-09   The better manufacturers both large and small have effective ...   Dgarretson


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